Kumare Review: Why Americans Fall in Love with Indian Gurus
What do you get when you cross a young religious skeptic from New Jersey with a titular Indian spiritual leader? Well, apparently this guy:
Meet Kumaré.
Part Borat-style prankumentary and part cultural analysis of Americans’ relationship with Eastern religion, Vikram Gandhi’s Kumaré provoked laughter as well as a lively dialogue at our in-house YogaBrains screening of the film last week.
Since each of us will be doing a review of the film here at YogaBrains, I will leave summarizing the film to the other contributors (you can see their articles here, here, here, and here). For my part, I would like to explore one of the questions raised in our post-film discussion:
Would Kumaré have been as successful at fooling his followers if he hadn’t been Indian?
One of the elements I found most striking as I watched the film was just how easily Vikram Gandhi slid into the popular archetype of “the guru” we are so familiar with in Western culture. He had it all — the beard (’cause you know, there’s no such thing as a guru without a beard), the accent (which he said nailed by impersonating his grandmother), even the unprovoked fits of hyena-like laughter (because we all know enlightened people are always happy).
Though there are certainly exceptions, I think when many people hear the word “guru” or “spiritual teacher” the image that first comes to mind is one of a wise and somewhat mysterious man (definitely not woman) from India. Modern day yoga practitioners are particularly fond of romanticizing “Mother India” as some sort of holy or mystical realm, untouched by the ills of Western society and birthplace to great magical powers you can only attain by sitting in a cave and meditating for long periods of time. The stereotypes are plentiful: Indians are poor, but happy. The country is filthy, but holy ground. The sadhus are self-flagellating, but nearly enlightened.
So as Kumaré demonstrated, when a sweet, soft-spoken, and infectiously-blissful Indian man comes to America to offer teachings that seem to flow straight from the mouth of the Ganges, people are all too eager to kiss his feet.
“So many of us look to the wisdom of the East to solve our poblems in the west. Growing up in America, I too had a lot of quesitons. And I met a lot of religious leaders who claimed to have the answers. But were thse gurus real, or just full of it? To find out, I decided to impersonate a spiritual leader and build my own following. That’s how I became Kumaré.” – Vikram Gandhi, in the opening trailer for Kumaré
When I took my first Anthropology course in college, I remember learning about the theories of Edward Said, an influential cultural critic and author who was made famous for his book, Orientalism. In it, Said argued that “the West” uses “the East” as an inverted mirror. He suggested that Westerners subconsciously project onto distant cultures everything that they’re not — either romanticizing the traditions/beliefs of those peoples as exotic and divine (e.g. “The yogis knew what Western scientists know now thousands of years ago”) or casting them off as alien and dangerous (e.g. “Islam is a religion of terrorism”).
While I think Said himself was guilty of making gross over-generalizations in his theories (the line between East and West is not nearly as clear as he implied), I do believe his ideas provide important insight into the way Americans relate to the history, culture, and practice of yoga today. The crux of Said’s message was this: Our understanding of foreign peoples and traditions are rarely generated from facts and reality. Instead, we create a distorted image of what we believe other cultures to be based on the only information we have available, which often consists of oversimplifications and preconceptions propagated by television, movies, and even a culturally-biased education system. The tendency is to envision all people within those societies as fundamentally similar to one another and fundamentally dissimilar to us.
At worst, Americans’ caricature of India is that it’s a land of prostitutes, begging children, and enlightened masters. It’s as if we decided to make a picture book of the United States and only took photographs of the Statue of Liberty, Golden Gate Bridge, and run-down neighborhoods of Denver. It’s only a fragment of the truth, and as a result we find ourselves all the more apt to misconceive the people, practices, and traditions of India based on our own skewed lens. Moreover, when you combine those misperceptions with individuals’ underlying psychological needs to “find a teacher,” “find an answer,” or achieve some heroic-Mother-Teresa-like feat before the age of 50, you end up with completely faux relationships. We subconsciously relegate “the other” (India and its people, in this case) to a position of inferiority or superiority, depending on the context.
So, bringing it back to Kumaré. For me at least, it was fascinating to see just how quickly people became googly-eyed and obeisant to this apparently self-enlightened guru. Was it his accent? His laugh? His two (fake) disciples coaxing the students into believing he was real? It was probably a combination of factors, many of which had to do with the psychological predispositions of each individual. But emotional vulnerabilities aside, I couldn’t help but wonder if Vikram would have been as successful at garnering the attention, trust, and loyalty of his disciples had he looked like this guy:
I can certainly think of a handful of “gurus” and “spiritual teachers” with followings in the West who are not of Indian descent. And as fellow YogaBrain Philip Steir pointed out in our discussion, there are plenty of “great teachers” from other religious traditions — especially Evangelical Christianity — with millions of followers buying their books and singing their praises.
But at least in the yoga world, I think people are far more likely to be skeptical of white guys dressed up sapphire robes and carrying around giant scepters. Why? Because we see them more clearly. Our perception isn’t skewed by our preconceived notions of India, Hinduism, and “the sacred traditions” of the East. When we are unaware of our cognitive biases and misperceptions, we’re all the more likely to be fooled by wolves walking around in sheep’s clothing.









It is quite amazing how Gandhi so easily got people to follow his fake religion and to imagine something supernatural in his presence. I think had he been a white guy it would have been a far more difficult task…at least with the new age yoga spiritual types. Great review Chelsea….
Namaste,
Sorry, but I think you are off and need to take a further step back. I am from the US and live in Peru. There are a lot of people here doing shamanic ceremonies. I said what this guy is saying 5 years ago. but there is more to it than meets the simple eye. Here, sometimes the Shaman dress in traditional clothing, while others wear ball caps and jeans. there are gringos down here who wear plain clothes or even dress up like American indians. You must realize that religion is a form of ancient theater. Today the theater must vary itself to meet the demands of different audiences. it is a ‘trick’ but the ‘trick’ is quite…’tricky’. In theater and performance, the audiences disbelief must be suspended in order for them to put aside their doubts and their cynicism… so ‘belief’ can be activated… so the viewer can experience what it is to believe beyond reason. there are great lessons to be learned by this and a person who is depressed for example can feel better. debunking guru based mysticism is like debunking dramatic film by explaining the inner workings of that medium. Haven’t you ever been moved or changed or even ‘healed’ of a various problem by going to a good movie?? nobody is questioning this… Do we need to rationalize everything?? Yes, people want to ‘believe’ or else we would all be nihilists and that would be horrible, wouldn’t it?? This film fancies itself pretty smart but I dont think the film maker completely gets it.
There’s more to ‘tricks’ than he knows.
Its all about belief
the power of belief
the need for belief
the responsibility of creating belief
the reproductions of creating belief for selfish or selfless reasons
In this case we see One teach the selfless act of empowering other individuals through belief to recognize this power to belief in themselves.
this TRUTH is within all religion, some selfish and others wise, realize the need for the illusion because of the obvious and apparent problem of disillusionment. It is therefore recognized that this TRUTH that is good to some would not be good for the many and would ultimately hinder if not cease further positive enlightenment.
This TRUTH is hidden for only those to understand that can be enlightened by it and is not spoken nor shown to those whom would not gain from it.